If your business isn’t competitive when it comes to search engine results, then your business is probably just not competitive. Sure, there are the people who already know who you are and how to get to your site. But what about the others? What about people who don’t know you already – how do they find you?
The answer is that they’re going to find you through some type of search online. And that directly correlates with the fact that if they can’t find you online, that’s a direct loss of business and revenue for you. It’s difficult to make that more crystal clear – better SEO equals more business, bad SEO means failure.
Why Should You Care About Search Engines
Before the Internet, there were advertisements on TV, radio, the newspaper, local publications, the yellow pages, etc. That was how you connected with people. It wasn’t so much people searching for your business. It was your business pushing itself on other people.
Now the tables have turned, and the primary way that people get information is through online search engines. What that means to you, as a business owner, is that if you want more clients, more paying customers, and more money, you need to have great search engine results when people are looking for the goods and services that you provide.
What Happens If You Do It Wrong
There are many different SEO techniques. Some are very upfront. Others are a little questionable, as people have found ways to hack the system in the past. If suspicious activity is noted, Google may penalize you in your page rankings. You may not even know that you did something wrong. Consequences may not show up for days, weeks, or even months. But once you’ve made an error and got penalized for your practices, it’s very difficult to reassert yourself on page rankings.
What Happens If You Do It Right
If you establish yourself online with great content, good links, good partnerships with other websites, and regular updates, you’ll be fine. It’s when people try to cut corners that things may go wrong. If you’re the most popular selling of DVD’s in California, and your website is amazing and your links and partnerships are solid, you’re going to have great SEO, and business is only going to get better. Pay attention to keyword bids as well.
If You Don’t Know What To Do, Hire Somebody
In the end, if you want to focus more on your business and less on the IT aspects of search engine optimization updates, your best bet is to hire a 3rd party company. There are lots of options as to how you want to approach a company – perhaps for online services or maybe just for a consultation – but it’s well worth the effort.